The Ocean Reader is the world's first ever card reader made from 75% recycled plastic, coming from discarded fishing nets. The project was a joint effort between the product and marketing team during one of the iZettle Hack Weeks. We created the product launch campaign and visual concept, including the look and feel, messaging and packaging. The product was produced together with OceanWorks.

Credits: Animation Edin Agovic. Product render Mikael Eidenberg.