Challenge: When launching the new iZettle Reader 2 in European markets where we were seen as a challenger brand, we needed something that would stop people in their tracks, and create an impact bigger than our media budget.

Solution: Using pace, humour and over-the-top messaging full of obvious hyperbole, we created launch films that stood out from the fintech norms, and also humanised the product. Combining spoken-word influences with historical references from pop culture we managed to create a significant increase in brand awareness, click-through rate, new searches, and acquisition rates. Through D(OOH), position iZettle and its Card Reader 2 as a challenger brand in two new immature markets.

Results: The result was a significant increase in brand awareness, CTR, CPA, new searches and acquisitions.

Credits: Production IAM. Composer Johan Isaksson.

Part 2: The Campaign performed so well that it was adapted for the UK market and there, besides D(OOH) and TVC, we managed to take advantage of the spoken word medium to the fullest. Radio advertising is an important channel in the UK and drum and bass mc and spoken word artist Inja took on the assignment and created an ad that truly stood out. Listen below.

Photo: Hospital Records

Part 3: Finally we adapted the campaign once more for an initiative in France. All the strong visuals worked perfectly as a massive outdoor grid wild posted across the streets of Paris.