About: In October 2021, Zettle by PayPal introduced a new portable, all-in-one POS and payments device: the Zettle Terminal. It was the brand’s first new hardware product launch in five years.

Solution: We created a product film highlighting the key features and benefits to accompany the release. We wanted to give the viewer a sense of something extraordinary and technologically advanced, and with dramatically lit close-ups of the device, it gradually came to life. Something new had risen.

The second part of the film showcased the product and its functions in a playful way, in various environments, continuing the look and feel of the "Made for More" communication concept.