With a new range of flavours, Lindt wanted a young, urban and female target group to discover their Lindor range of chocolates. To this end, we created an ultra-limited box of exclusive chocolates, accompanied by a lookbook featuring nine visual interpretations of nine flavours of chocolate.

Deliberately ignoring the conventions of food photography, we went for fashion and lifestyle types of images to put the brand into a category of interest that was relevant for Lindt’s desired target group.

Credits: Photography Niklas Alm.