A white square in Tuscany - AVOLT x Martinelli Luce
'A white square in Tuscany' is a short film about the history of Martinelli Luce, the collaboration and the Opal White edition, similarities between the two companies and their shared vision. Credits: DOP Oliver Olsson.
About: Located in Lucca, Tuscany, Martinelli Luce is an Italian lighting company founded in 1950 by Elio Martinelli, known for its innovative design and forward-thinking approach.
AVOLT x Martinelli Luce is a limited edition collaboration featuring AVOLT’s power extenders in an opal white version, reflecting the minimalist elegance of both brands.
Solution: The launch includes a short film documentary, campaign page, lookbook, product catalog, pop-up shops at Nordiska Kompaniet, Rinascente in Milan, and the Light+Building fair in Frankfurt, an ad in Perfect Guide, plus merchandise and posters. The collection is available through select resellers and at avolt.com.
